πŸ“‚ [MINISTRY OF TRANSPORT TEST GROUPS]
Produced by Dobbs Wiggins McCann-Erickson for Ministry of Transport
audiocassette 27 may 1982
status: Preservation Master

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Produced by Dobbs Wiggins McCann-Erickson for Ministry of Transport
audiocassette 27 may 1982
status: Preservation Master
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Item

R21908859

1982

Physical

Open

Side A: Four Concepts - test audience regarding seatbelts, encouraging seatbelt use with adult test group; Side B: Glenview School group 1 test group for research on kids awareness, discussion with kids about effectiveness of four proposed advertisements and asking their impressions of them

Wellington repository

Sound Recording

146

299

71

The content of the films in this series are not restricted, but they are protected under section 49(1)(a) of the Public Records Act 2005.

Films and magnetic media (VHS recordings) are not issuable due to their technical formats. Please contact Archives New Zealand for permission to view or the availability of alternative access provisions. Viewing is by appointment only.


Research Services, Archives New Zealand, National Office, P.O. Box 12-050, Wellington.


πŸ—„ Multi-media traffic safety educational, promotional and advertising records


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